Terms of Service

Ranking Labs

Automated SEO Content Production Platform

Effective as of February 18, 2026 — Last updated: March 18, 2026

Preamble and Definitions

These Terms of Service (hereinafter the "Terms" or "TOS") govern access to and use of the services provided through the Ranking Labs platform (www.rankinglabs.io, app.rankinglabs.io) as well as the purchase of any products or services offered through this platform.

By accessing www.rankinglabs.io or app.rankinglabs.io, or by using any of the services provided through this platform, you acknowledge that you have read and understood this document and agree to be legally bound by these Terms in their entirety.

You warrant that you have the necessary authority to accept these Terms on behalf of your organization. If you do not have the legal capacity to bind your organization, do not use our services.

These Terms are applicable to the Parties and form the contractual framework governing the provision of free or paid services. These Terms prevail over any other document.

Definitions

"You", "the User" or "the Client" refer to the natural person or legal entity (company, agency, organization, association, etc.) using the services provided by Ranking Labs. The Client must be a professional acting within the scope of their professional activities. Ranking Labs is a service exclusively offered to professionals (B2B) and is not available to consumers.

"We", "Ranking Labs" or "the Publisher" refer to the company operating the platform www.rankinglabs.io and providing the associated free or paid services — Legiscope UAB, Laisvės pr. 60-1107, LT-05120 Vilnius, Lithuania.

"Platform" refers to all websites, applications and interfaces operated by Ranking Labs (www.rankinglabs.io, app.rankinglabs.io).

"Services" refer to all automated SEO content production services provided through the Platform, including but not limited to: competitive analysis, keyword research, editorial brief creation, content writing, editing, visual generation, quality assurance and delivery of publication-ready content.

"Content" or "Contents" refer to all articles, texts, visuals, tables, graphics and other deliverables produced by the Ranking Labs automated production engine on behalf of the Client.

"Engine" refers to the proprietary automated production system of Ranking Labs, integrating artificial intelligence technologies, which executes the entire SEO content production pipeline.

"Niche Intelligence Study" (also "Study") refers to the statistical analysis service offered by Ranking Labs, in which the Engine analyzes search engine results for a set of keywords provided by the Client and generates a niche-specific optimization profile for content production.

"Credits" refer to the units used to measure and bill for the Services. Article credits are consumed for content production (one credit per article). Study credits are consumed for Niche Intelligence Studies (one credit per study). Article credits and study credits are distinct and non-interchangeable.

Hereinafter collectively the "Parties".

The Client warrants compliance with these Terms by all of its employees, agents and representatives, and more generally by all users of the Platform.

The Client acknowledges that, prior to any order, it has received sufficient information and advice from Ranking Labs to ensure that the offering is suitable for its needs, in particular through the product presentation pages on the website. If in doubt, the Client may contact the Publisher to ensure that the services it is considering are well suited to its needs.


1. Purpose

Ranking Labs provides an automated SEO content production engine (the "Content Production Engine") designed for SEO agencies and search engine optimization professionals. The Engine automates the entire content production pipeline — from competitive analysis to delivery of publication-ready content.

These Terms of Service define the terms and conditions under which these Services are provided to Users, the rights and obligations of each Party, and the conditions of access to and use of the Platform.

Ranking Labs is a content production assistance tool. The Content produced by the Engine is generated by artificial intelligence systems and is probabilistic in nature. The Client acknowledges and accepts that Ranking Labs does not replace human editorial judgment and that the Client remains solely responsible for the decision to publish the Content as well as for its suitability to the Client's needs and legal obligations.


2. Prerequisites

The following conditions must be met in order to use the services provided by Ranking Labs. All are mandatory:

  1. natural persons must be at least 18 years of age;
  2. the User must have legal capacity and the ability to enter into a legally binding contract;
  3. the User must complete the registration and account creation process;
  4. the User must accept these Terms of Service;
  5. the User must provide truthful and up-to-date information — as required by law;
  6. the User must be a professional acting within the scope of their professional activities — Ranking Labs being a service exclusively offered to professionals and not available to consumers;
  7. the User must not be a direct competitor software publisher of Ranking Labs, as defined below.

2.1 Competitor Access Restriction

Access to Ranking Labs is prohibited for software publishers that are direct competitors of our automated SEO content production solution, as well as their personnel, in any manner whatsoever. Direct competitors are defined as companies offering automated AI-powered SEO content generation services targeted at SEO agencies.

If you are a direct competitor and access Ranking Labs in violation of this clause, you agree to pay us 20% of your total revenue related to your SEO content production activities for a period of 5 years from the date of your last violation, as consideration for access to the software and analysis of the production solutions we have developed.

It is prohibited to use Ranking Labs for feature analysis, benchmarking or competitive analysis, regardless of whether such analysis is conducted for yourself or for a third party.

If you have any doubts regarding compliance with these conditions, please contact us directly so we can clarify.


3. Description of Services

3.1 Scope of Services

Ranking Labs provides online electronic services for automated SEO content production. Specifically, the services provided include:

  • automated competitive analysis (SERP analysis, identification of ranking factors);
  • automated identification of content gaps and ranking opportunities;
  • automated creation of editorial briefs and SEO-optimized content outlines;
  • automated writing of articles and editorial content;
  • automated editing, proofreading and quality assurance of produced content;
  • generation of visuals, tables, comparison lists and rich content elements;
  • automated insertion of internal and external links;
  • optimization of readability scores according to parameters defined by the Client;
  • niche intelligence studies: statistical analysis of search engine results, content feature extraction, niche-specific optimization profiles, and keyword winnability scoring;
  • delivery of Content in multiple formats: HTML, Markdown, PDF, JSON, and packaged archives (ZIP);
  • direct integration with content management systems (WordPress, Shopify, Ghost, Webflow) and hosting platforms (Amazon S3, Git repositories), where configured by the Client.

These services are provided differently depending on user accounts and subscriptions, and according to the limits associated with each plan (number of articles per month, available features, etc.).

3.2 Niche Intelligence Studies

Ranking Labs offers Niche Intelligence Studies as an optional service to optimize content production for a specific market vertical. A study involves:

  • the automated collection and analysis of search engine results for a set of keywords provided by the Client (typically 300 keywords per study);
  • the statistical analysis of content features across top-ranking pages in the Client's niche (typically 3,000 or more pages analyzed per study);
  • the generation of a niche-specific optimization profile that configures the Engine's production parameters (word count targets, readability levels, structural patterns, enrichment types, image density, and other content features);
  • winnability scoring: a statistical assessment of which keywords in the Client's niche are more or less likely to be competitive based on on-page content signals.

Best-effort statistical optimization: Niche Intelligence Studies use statistical modeling to identify content features that correlate with higher search engine rankings. These models explain a portion of ranking variance based on on-page content signals, but cannot account for external factors such as backlinks, domain authority, user engagement signals, or search engine algorithm changes. The optimization is probabilistic and based on historical data — it does not guarantee any specific ranking outcome. Statistical optimization is provided on a best-effort basis (obligation of means) and does not constitute a guarantee of results.

Studies are billed using separate study credits, distinct from article production credits (see Section 6.10). The Client acknowledges that the quality and relevance of a study depends directly on the quality and representativeness of the keywords provided by the Client.

3.3 Delivery Formats

Content is delivered in the following formats, as selected by the Client:

  • HTML (semantic, ready for web integration);
  • Markdown;
  • PDF;
  • JSON (structured data format);
  • ZIP archive (all formats packaged);
  • direct integration into the Client's content management system (WordPress, Shopify, Ghost, Webflow) or hosting platform (Amazon S3, Git repository), where this option is technically available and configured by the Client.

For CMS and hosting integrations, the Client is responsible for providing valid access credentials and maintaining their configuration. Ranking Labs encrypts stored integration credentials at rest. Delivery to third-party systems is provided on a best-effort basis — Ranking Labs is not responsible for failures caused by third-party system outages, credential expiration, or configuration errors on the Client's side.

The Client is responsible for the final integration of Content into its own publishing systems or those of its own clients.

3.4 Nature of Content — Artificial Intelligence and Limitations

The Client expressly acknowledges and accepts that the Content produced by Ranking Labs is generated by artificial intelligence systems. By nature, the outputs of these systems are probabilistic and not deterministic, reflecting the inherent limitations of current artificial intelligence technology.

The Engine utilizes multiple third-party AI model providers (including but not limited to Google Gemini, Anthropic Claude, and OpenAI GPT) to generate Content. The specific AI model used for a given production task is selected automatically by the Engine based on quality, cost, and performance criteria. The Client acknowledges that Content quality and characteristics may vary depending on the underlying AI model used.

Accordingly:

  • Content may contain factual inaccuracies, approximations or errors. The Client is required to perform editorial and factual verification of all Content prior to any publication.
  • Content may unintentionally bear similarities to pre-existing third-party works. The Client is required to perform plagiarism and originality checks prior to any publication.
  • The quality, style and tone of Content may vary from one production run to another, even with identical parameters, due to the probabilistic nature of the underlying AI technologies.
  • Ranking Labs commits to using best efforts to continuously improve the quality of Content produced, but cannot guarantee a constant and uniform level of quality for each individual piece of content.

Important: The Client is solely responsible for the decision to publish Content produced by Ranking Labs. Ranking Labs expressly recommends that the Client perform a human editorial review of each piece of Content prior to publication. Publication of Content without prior verification is at the Client's sole risk and responsibility.

The Client acknowledges that applicable law (including but not limited to the EU AI Act, Regulation 2024/1689) may require disclosure that content has been generated by artificial intelligence systems. The Client is solely responsible for ensuring that any required AI content disclosures are made when publishing Content.

3.5 No Guarantee of SEO Results

The Client expressly acknowledges and accepts that Ranking Labs does not guarantee any results in terms of search engine optimization (SEO). In particular, Ranking Labs does not guarantee:

  • the achievement of any specific ranking position in search engine results (Google, Bing, or any other search engine);
  • any specific volume of organic traffic;
  • the indexation of Content by search engines;
  • the absence of penalties or negative actions by search engines against the Client's websites or those of its own clients;
  • compliance of the Content with search engine policies and guidelines, which are subject to change at any time and without notice;
  • any specific return on investment or commercial outcome.

Search engine optimization results depend on a multitude of factors that are entirely outside the control of Ranking Labs, including search engine algorithms (which are modified regularly and without notice), the actions of the Client's competitors, the technical quality of the Client's website, the site's backlink profile, and numerous other factors.

The Client acknowledges that search engine policies regarding AI-generated content are subject to change at any time. Ranking Labs shall not be held liable for any modification of such policies or for their consequences on the ranking, indexation or visibility of Content published by the Client.

3.6 Client Responsibility for Use of Content

The Client is solely responsible for:

  • verifying the factual accuracy of Content prior to publication;
  • verifying the absence of copyright infringement or plagiarism prior to publication;
  • ensuring that Content complies with all applicable laws in its jurisdiction (consumer protection law, sector-specific regulations, advertising law, press law, etc.);
  • adapting Content to sector-specific regulations (healthcare, finance, insurance, etc.);
  • the editorial decision to publish or not publish the Content;
  • the consequences of publishing Content on its own websites or on those of its clients.

The Client agrees to indemnify and hold Ranking Labs harmless from any and all liability arising from the publication of Content that has not been subject to adequate prior verification by the Client.


4. Intellectual Property

4.1 Ownership of Produced Content

Subject to full payment of all amounts due under the subscription and services provided, the Client owns the Content produced by the Engine under its subscription. This assignment of rights is granted worldwide and for the full duration of applicable legal protection.

The Client may freely use, modify, publish, distribute and commercialize the Content produced, including on behalf of its own clients in the course of its SEO agency activities.

4.2 Ranking Labs Intellectual Property

All technologies, algorithms, processes, methods, models, software, interfaces, databases, know-how and more generally all elements constituting the Engine and the Platform remain the exclusive and entire property of Ranking Labs (and/or its licensors).

The Client has no intellectual property rights over the Engine, the Platform or the underlying technologies. This agreement grants only a license to access and use the Platform to the Client, who accepts it.

Each Party retains ownership of its own intellectual property rights and other proprietary rights.

4.3 License on Client-Provided Materials

The Client grants Ranking Labs a non-exclusive, limited and revocable license to use the materials it provides in connection with the delivery of Services (brand guidelines, editorial tone, keywords, logos, graphics, product/service information). This license is strictly limited to the purpose of producing the Content ordered by the Client and terminates upon cessation of the contractual relationship.

Ranking Labs undertakes not to use these materials for any purpose other than the provision of Services to the Client and not to share them with third parties, subject to sub-processors necessary for the provision of Services.

4.4 No Guarantee of Originality

Due to the probabilistic nature of the artificial intelligence technologies used, Ranking Labs cannot guarantee that the Content produced is entirely original and free from any similarity to pre-existing works. AI systems may produce content bearing fortuitous similarities to existing texts, without this resulting from any deliberate act of reproduction.

The Client assumes full responsibility for performing all necessary checks (plagiarism detection, prior art verification) before publishing any Content. Ranking Labs shall not be held liable for any third-party claims based on intellectual property infringement resulting from the Client's publication of Content without prior verification.

4.5 Use of Data for Engine Improvement

Ranking Labs may use aggregated and anonymized data derived from the use of the Platform (performance metrics, production patterns, statistical data) in order to improve the Engine and the Services. Such aggregated data does not allow the identification of the Client or the reconstruction of Content produced on its behalf.

The Client may object to such use by sending a written request to Ranking Labs. In such case, Ranking Labs will cease using the Client's data for improvement purposes within a reasonable time following receipt of the request.

Under no circumstances will Ranking Labs reuse, publish, resell or share with third parties the specific Content produced on behalf of a Client, unless prior written consent has been obtained from said Client.

4.6 Use of Client Logo

The Client agrees that Ranking Labs may use the logo and trade name of its organization in its marketing communications (website, sales presentations, case studies), unless the Client objects in writing to Ranking Labs.


5. User Account and Access

5.1 Account Creation

Once these Terms of Service have been accepted by the User, Ranking Labs will open access to the Platform by means of a login and password. These credentials are individual and confidential; the User agrees not to share them.

In the event that credential sharing is discovered, Ranking Labs reserves the right to bill for services provided to unauthorized users who have accessed the Platform. Any action taken by a user on the Platform is presumed to have been carried out by the user to whom the login credentials were issued.

5.2 Account Security

The Client is responsible for the security of its account and undertakes to:

  • maintain the confidentiality of its login credentials;
  • use a strong and unique password;
  • not share its credentials with unauthorized third parties;
  • immediately notify Ranking Labs in the event of any suspected account compromise.

If the User believes that its account has been compromised, it undertakes to notify Ranking Labs without delay so that preventive measures can be taken.

5.3 Account Information

The User undertakes to provide accurate and up-to-date information when creating its account and throughout the duration of the subscription. The User undertakes to update this information as needed (change of address, billing details, etc.).

5.4 Multiple Accounts and Team Management

The Client may create multiple user accounts for members of its team, within the limits set by its subscription. Each user account is individual and assigned to a named person. The Client is responsible for the use of the Platform by all users affiliated with its organization.

The Client undertakes to promptly revoke access for users who are no longer authorized to use the Platform (e.g., departure of an employee).

6. Pricing and Payment

6.1 Pricing Structure

The services offered by Ranking Labs are subject to fees as described in the applicable commercial offer, order form or pricing page available at the URL www.rankinglabs.io/pricing (hereinafter the "Pricing Page"). The pricing structure, the features included in each plan, and the applicable limits are contractual and form an integral part of these Terms.

Pricing may be based on one or more of the following models, as specified in the applicable order form or subscription:

  • a fixed monthly or annual subscription fee;
  • a per-article fee based on the volume of Content produced;
  • tiered pricing based on monthly production volume;
  • a custom enterprise pricing arrangement agreed in a separate order form.

The specific pricing model applicable to the Client is determined at the time of subscription and is detailed in the order confirmation or in the Client's account dashboard.

6.2 Payment Terms

Payments are made by credit or debit card and are processed by our payment service provider on the Platform. Payments may also be made by bank transfer for long-term subscriptions (annual or multi-year), subject to prior agreement with Ranking Labs.

Each payment is final. No credit or refund will be issued for services already delivered or for subscription periods already commenced, except as expressly provided in these Terms or as required by applicable law.

In the event of a failed payment, Ranking Labs reserves the right to suspend access to the Services until the outstanding amount has been settled. Ranking Labs will notify the Client by email prior to any suspension.

6.3 Prices and Taxes

All prices displayed on the Pricing Page and in commercial offers are quoted exclusive of taxes (net prices) unless explicitly stated otherwise. Applicable taxes (including but not limited to VAT) will be added at checkout or on the invoice, based on the Client's location and applicable tax regulations.

The Client is responsible for providing accurate information regarding its location and tax status (including VAT identification number where applicable) to ensure correct tax treatment.

6.4 Subscription and Renewal

Once a subscription has been initiated, a confirmation email is sent to confirm receipt of payment. Subscriptions are billed on a monthly or annual basis, as selected by the Client. Invoices are available in the "Billing" section of the Client's account.

Once initiated, a subscription is automatically renewed at the end of each billing period until the Client decides to cancel. The Client may cancel its subscription at any time through the "Account" section of the Platform.

The Client is solely responsible for canceling its subscription when desired. Our teams do not intervene on user accounts to start or stop subscriptions, except in the event of a specific technical anomaly that must be reported to us.

Once a subscription is canceled, the account may be used until the end of the current billing period. After that, the account will be placed in suspension, and the Client will no longer be able to access the production services. The Client will retain limited access to its account for billing and invoice purposes until the account deletion period expires, at which point the account and all associated data will be permanently deleted.

No refund will be issued for any unused portion of a billing period. Subscriptions are acquired for a non-reducible term.

6.5 Volume Commitments

Certain plans may include minimum monthly production volume commitments. Where applicable, these commitments are specified in the order form or subscription details. Unused production volume within a billing period does not carry over to the next billing period, unless explicitly agreed otherwise in writing.

If the Client exceeds the production volume included in its plan, overage fees may apply as specified in the applicable pricing terms. Ranking Labs will notify the Client when it approaches or exceeds its volume limits.

6.6 Modification of Services During Subscription

If the Client chooses to modify its subscription (e.g., upgrading or downgrading a plan), pricing adjustments will be prorated based on the remaining days in the current billing period.

6.7 Price Changes

Ranking Labs may modify its pricing structure from time to time. In the event of a price change during an active subscription, the Client will be notified at least thirty (30) days prior to the change taking effect, so that the Client may choose to accept the new pricing, change its plan, or cancel its subscription.

Price changes will not apply retroactively to the current billing period.

6.8 Long-Term Subscriptions

Clients may contact Ranking Labs directly for long-term subscription arrangements (annual or multi-year) and may pay by bank transfer. Long-term subscriptions are tacitly renewed unless canceled at least two (2) months before the renewal date by contacting Ranking Labs directly (e.g., by email or through the contact form).

6.9 Promotional Offers and Credits

Ranking Labs may from time to time offer credits or promotional pricing for its Services. Such credits have no monetary value, cannot be resold or transferred, and can only be used for normal use of the Platform. Credits expire after the period specified at the time of issuance.

6.10 Article Credits

Content production is billed using article credits. Each monthly subscription includes a fixed number of article credits as specified on the Pricing Page. One (1) credit corresponds to the production of one (1) article. Article credits included in monthly subscriptions do not carry over to subsequent billing periods. Unused credits expire at the end of each billing cycle. Credits are non-transferable and non-refundable.

6.11 Niche Intelligence Study Credits

Niche Intelligence Studies (as described in Section 3.2) are billed using separate study credits, distinct from article production credits. Study credits are included in certain subscription plans as specified on the Pricing Page. Additional study credits may be purchased separately at the price listed on the Pricing Page.

Study credits are non-transferable, non-refundable, and expire at the end of the subscription period if unused. Study credits are separate from and cannot be exchanged for article credits.


7. Obligations of the Parties

Ranking Labs shall use all means at its disposal to provide electronic services and ensure the proper functioning of the Platform. Ranking Labs contracts an obligation of means (best efforts) and not an obligation of result.

7.1 Accessibility and Availability

Ranking Labs shall use appropriate means to ensure that the Services are available 24 hours a day, 7 days a week. However, the Client acknowledges and accepts that periods of inaccessibility may occur, for example during platform updates, scheduled maintenance, or due to technical interruptions.

Ranking Labs shall endeavor to minimize any such downtime and, where reasonably practicable, shall provide advance notice of planned maintenance windows.

7.1.1 Service Level Agreement (SLA)

Ranking Labs commits to ensuring a Service availability of 99.5% calculated on a monthly basis, excluding planned maintenance which generally takes place on weekends (Saturday/Sunday) and is typically carried out for software version changes.

In the event that the guaranteed Service Level is not met, the Client may receive service credits, calculated as a percentage of the monthly Service fee. To receive service credits, the Client must submit a written claim within a maximum of fifteen (15) days after the end of the month in which the Service Level was not met. Ranking Labs will assess the validity of the claim and, if applicable, apply the credits within sixty (60) days following receipt of the claim.

Service credits are the Client's sole and exclusive remedy for any failure to meet the guaranteed Service Level. Service availability refers to the accessibility of the Platform dashboard and API. Content production processing times (which depend on system load, content complexity, and AI provider response times) are not covered by the SLA. Typical article production takes 60 to 120 minutes; Niche Intelligence Studies may take several hours to complete.

7.2 Content Production Obligations

Ranking Labs shall use commercially reasonable efforts to:

  • produce Content in accordance with the Client's configuration and any applicable niche optimization profile;
  • deliver Content within the timeframes indicated on the Platform or agreed with the Client;
  • maintain a consistent level of quality across production batches, subject to the inherent variability of AI systems as described in Section 3.4;
  • implement quality assurance processes for all Content produced.

The Client acknowledges that production timeframes are indicative and not guaranteed. Factors such as system load, complexity of the requested Content, and technical issues may affect delivery times. Ranking Labs shall not be liable for any delays in Content delivery.

7.3 Client Obligations

The Client undertakes to:

  • provide accurate, complete and up-to-date inputs to the Engine (keywords, brand guidelines, editorial instructions, product/service information);
  • provide accurate keywords, brand guidelines, and configuration inputs for content production and Niche Intelligence Studies;
  • review and verify all Content before publication, as described in Sections 3.4 and 3.6;
  • use the Content and the Services in compliance with all applicable laws and regulations;
  • not use the Services for the production of illegal, defamatory, misleading, or harmful content;
  • not attempt to reverse-engineer, decompile, disassemble or otherwise attempt to discover the source code, algorithms, or methods underlying the Engine or the Platform;
  • not use automated services (bots, scrapers) to access the Platform outside of the intended use of the Services;
  • not circumvent or attempt to circumvent any technical limitations, usage limits, or security measures implemented by Ranking Labs;
  • comply with the Acceptable Use Policy set forth in Section 12 of these Terms.

7.4 Accuracy of Information and Cooperation

The Client agrees to provide accurate information for the provision of the Platform services (e.g., payment information, location for tax purposes, etc.) and to update this information as needed. The Parties agree to cooperate in good faith to ensure the proper performance of these Terms.

7.5 Evolution of the Platform

The Client acknowledges and accepts that the Services offered by Ranking Labs may evolve over time. Ranking Labs may add, modify or remove certain features or services. Users will be informed of material changes on a regular basis. These changes are intended to improve the Services provided to users.

In the event of a material reduction in the scope of Services included in the Client's subscription plan, Ranking Labs shall notify the Client at least thirty (30) days in advance, and the Client shall have the right to terminate its subscription without penalty if the reduction materially impacts its use of the Services.

7.6 Resale of Services

The Client agrees not to resell, license, sub-license, rent, sub-let, transfer, distribute or redistribute access to the Platform or the Services without the prior written consent of Ranking Labs.

However, the Client may freely use the Platform to produce Content on behalf of its own clients in the course of its SEO agency activities. The Content produced belongs to the Client as set forth in Section 4.1, and the Client may deliver such Content to its own clients without restriction. The restriction in this Section applies solely to the resale of access to the Platform itself, not to the commercial use of the Content produced.

7.7 Assignment

The Client may not assign or transfer its account or this agreement to any third party. All credentials are individual and nominatively assigned.

Ranking Labs may transfer all contracts entered into with its subscribers to any legal entity in order to carry out its operations (for example, in the event of creation of a subsidiary to manage operations, or in the event of a merger, acquisition, or restructuring).

7.8 No Provision of Legal Advice

Ranking Labs provides automated content production tools. Ranking Labs does not provide legal advice, legal opinions, or legal consultations of any kind. The Content produced by the Engine is not reviewed by legal professionals and should not be relied upon as legally compliant for any specific jurisdiction or regulatory framework.

Clients operating in regulated sectors (healthcare, financial services, insurance, pharmaceuticals, etc.) are strongly advised to have all Content reviewed by qualified legal counsel before publication to ensure compliance with applicable sector-specific regulations.

7.9 Breach of Terms

The Client agrees to strictly comply with the obligations set forth in these Terms and undertakes to indemnify Ranking Labs for any breach thereof.

7.10 Changes to These Terms

The Client acknowledges and accepts that these Terms may be amended in the future by publication of a new version at the following URL: www.rankinglabs.io/terms or app.rankinglabs.io/legal. Ranking Labs shall notify registered users by email of any material changes at least fifteen (15) days before they take effect. Continued use of the Services after the effective date of amended Terms constitutes acceptance of those Terms.


8. Limitation of Liability

8.1 Liability Cap

The total aggregate liability of Ranking Labs under or in connection with these Terms, whether arising in contract, tort (including negligence), breach of statutory duty or otherwise, shall not exceed three (3) times the total amount paid by the Client for the Services in the twelve (12) months immediately preceding the event giving rise to the claim.

If the Client requires higher indemnification coverage (e.g., indemnification up to €500,000 or more), Ranking Labs may accommodate such requests through a separate and specific agreement addressing these matters, subject to additional fees.

8.2 Exclusion of Indirect Damages

To the maximum extent permitted by applicable law, Ranking Labs shall not be liable for any indirect, incidental, special, consequential or punitive damages, including but not limited to:

  • loss of profits, revenue, business or anticipated savings;
  • loss of goodwill or reputation;
  • loss of data (other than as provided under the data protection provisions of these Terms);
  • loss of search engine rankings, organic traffic, or indexation;
  • penalties, sanctions, or negative actions imposed by search engines;
  • costs of procuring substitute services;
  • any other losses that were not reasonably foreseeable at the time of entering into these Terms.

8.3 Specific Exclusions

Without limiting the generality of the foregoing, Ranking Labs shall not be liable for:

  • Search engine algorithm changes or policies: any change in search engine algorithms, ranking criteria, AI content policies, indexation rules, or any other policy of any search engine (including Google, Bing, or any other provider), and the consequences of such changes on the Client's websites or those of its clients;
  • Content published without review: any damage arising from the Client's publication of Content that has not been subject to the editorial review, factual verification and plagiarism checks recommended in Sections 3.4 and 3.6;
  • Third-party intellectual property claims: any claim by a third party alleging intellectual property infringement arising from the publication of Content by the Client, where the Client has failed to perform the originality and plagiarism checks described in Section 4.4;
  • Factual inaccuracies in Content: any damage arising from factual errors, inaccuracies, or misleading statements contained in AI-generated Content, where the Client has published such Content without adequate verification;
  • Regulatory non-compliance: any damage arising from the Client's failure to ensure that Content complies with applicable sector-specific regulations (healthcare, finance, advertising, etc.);
  • Client-provided inputs: any damage arising from incorrect, incomplete, misleading or unlawful instructions, keywords, or materials provided by the Client to the Engine;
  • Third-party services: any failure, interruption, or error in third-party services, APIs, or integrations used by the Client in connection with the Content (CMS platforms, hosting providers, analytics tools, etc.).

8.4 Force Majeure

Neither Party shall be liable for any failure or delay in the performance of its obligations under these Terms where such failure or delay results from circumstances beyond the reasonable control of the affected Party, including but not limited to: natural disasters, acts of war or terrorism, epidemics or pandemics, government actions or regulations, failures of telecommunications networks or internet infrastructure, power outages, and cyberattacks.

The affected Party shall notify the other Party as soon as reasonably practicable of the force majeure event and shall use reasonable efforts to mitigate its effects. If a force majeure event continues for more than ninety (90) consecutive days, either Party may terminate these Terms upon written notice to the other Party.

8.5 Essential Basis of the Agreement

Notice: The Client acknowledges that the limitations and exclusions of liability set forth in this Section 8 reflect a fair and reasonable allocation of risk between the Parties, that such limitations are an essential basis of the agreement between the Parties, and that Ranking Labs would not have entered into these Terms without such limitations. The pricing of the Services reflects this allocation of risk.

Nothing in these Terms shall exclude or limit either Party's liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law.

9. Confidentiality

9.1 Definition of Confidential Information

"Confidential Information" means any information disclosed by one Party (the "Disclosing Party") to the other Party (the "Receiving Party"), whether orally, in writing, electronically or by any other means, that is designated as confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure. Confidential Information includes, without limitation:

  • the Client's keywords, SEO strategies, content plans, client lists, brand guidelines, editorial tone specifications, and any other business information provided to Ranking Labs;
  • Ranking Labs' technology, algorithms, processes, pricing structures, business plans, product roadmaps, and any other proprietary information;
  • the Content produced under these Terms prior to its publication by the Client;
  • the terms and conditions of any custom agreement between the Parties.

9.2 Obligations of the Receiving Party

The Receiving Party undertakes to:

  • keep all Confidential Information strictly confidential;
  • not disclose Confidential Information to any third party without the prior written consent of the Disclosing Party;
  • use Confidential Information solely for the purpose of performing its obligations or exercising its rights under these Terms;
  • limit access to Confidential Information to those of its employees, agents and sub-processors who have a need to know and who are bound by confidentiality obligations no less restrictive than those set forth herein.

9.3 Exceptions

The obligations of confidentiality set forth above shall not apply to information that:

  • is or becomes publicly available through no fault of the Receiving Party;
  • was already known to the Receiving Party prior to disclosure, as evidenced by written records;
  • is independently developed by the Receiving Party without use of or reference to the Confidential Information;
  • is rightfully received from a third party without any obligation of confidentiality;
  • is required to be disclosed by law, regulation, or order of a court or governmental authority, provided that the Receiving Party gives prompt notice to the Disclosing Party (to the extent legally permitted) and cooperates in any effort to obtain protective treatment.

9.4 Data Segregation

Ranking Labs commits to maintaining strict logical separation between the data of different Clients. The Client's keywords, strategies, brand materials, Content and other data shall not be accessible to, shared with, or used for the benefit of any other Client. This obligation applies throughout the term of the agreement and survives its termination.

9.5 Survival

The obligations of confidentiality set forth in this Section 9 shall survive the termination or expiration of these Terms for a period of five (5) years, or for as long as the Confidential Information retains its confidential nature, whichever is longer.


10. Termination

10.1 Termination by the Client

The Client may terminate its subscription at any time through the "Account" section of the Platform. Upon cancellation, the Client will retain access to the Services until the end of the current billing period. No refund will be issued for any unused portion of a billing period.

10.2 Termination by Ranking Labs for Cause

For security reasons, or when a Client violates any provision of these Terms, or for any other reasonable cause (e.g., a user harasses other users, resells Ranking Labs credits, harasses or insults our teams, uses the Services for illegal purposes, or breaches the Acceptable Use Policy), Ranking Labs may decide to terminate the account or the contractual relationship before the end of the subscription period.

In such cases, Ranking Labs will provide the Client with a reasonable period (typically between 15 and 30 days depending on the circumstances) to export its data and ensure business continuity, except in cases of serious or urgent breaches where immediate suspension may be necessary to protect the Platform, other users, or third parties.

10.3 Termination for Non-Payment

An account may also be suspended, blocked or terminated in the event that a subscription has been renewed, an invoice has been issued to the Client, and the invoice has not been paid within two (2) months of the invoice issue date.

10.4 Effects of Termination

Upon termination or expiration of the subscription:

  • Data export period: The Client will have a period of thirty (30) days following the end of the subscription to export its data from the Platform. Ranking Labs shall make available reasonable means for such export.
  • Account suspension: After the data export period, the account will be placed in suspension. The Client will retain limited access to billing information and invoices.
  • Account deletion: After the account suspension period (as determined by Ranking Labs, typically ninety (90) days), the account and all associated data will be permanently deleted.
  • Content ownership: Content produced and paid for prior to termination remains the property of the Client as set forth in Section 4.1. The Client is responsible for downloading or exporting such Content before the account deletion date.
  • Credit forfeiture: Upon termination, all unused article credits and study credits are forfeited. No refund is issued for unused credits.
  • Outstanding obligations: Termination does not relieve either Party of obligations accrued prior to the effective date of termination, including payment obligations.

10.5 Surviving Provisions

The following provisions shall survive termination or expiration of these Terms: Section 4 (Intellectual Property), Section 8 (Limitation of Liability), Section 9 (Confidentiality), Section 11 (Data Processing), and any other provision that by its nature is intended to survive termination.


11. Personal Data Processing

11.1 Respective Roles

As a SaaS platform publisher, Ranking Labs has two roles with respect to the processing of personal data necessary for the provision of its Services:

  • Data Processor role: for all processing operations carried out on behalf of the Client in connection with the Services (e.g., processing of keywords, brand data, editorial instructions, and any personal data that may be included in Client-provided materials or generated Content).
  • Data Controller role: for processing related to the development and commercialization of the Platform, including marketing communications, platform security and protection, user account management, and analytics.

11.2 Data Processing Agreement (Article 28 GDPR)

The following provisions constitute the data processing agreement between the Parties within the meaning of Article 28 of Regulation (EU) 2016/679 (the "GDPR").

11.2.1 Adequate Guarantees

Ranking Labs certifies that it provides sufficient guarantees regarding the implementation of appropriate technical and organizational measures to meet the requirements of the GDPR. Ranking Labs certifies that it has personnel trained in personal data protection and capable of complying with all obligations imposed in this regard.

11.2.2 Subject Matter, Duration and Nature of Processing

The subject matter of the processing is the provision of automated SEO content production services. The duration of the processing is the term of the subscription, plus the legal prescription period for billing data, plus one year for automated backups maintained for data integrity and disaster recovery purposes.

The nature and purpose of the processing is the production of Content on behalf of the Client, which may involve processing text data, keywords, brand information, and editorial instructions provided by the Client.

11.2.3 Types of Personal Data Processed

The personal data processed primarily relates to Platform access (email, user password). Additional personal data may be processed depending on the information entered by the Client on the Platform (e.g., names of contact persons, editorial team members, etc.) or included in Client-provided materials (e.g., brand guidelines referencing named individuals).

11.2.4 Categories of Data Subjects

The data subjects are the users of the Ranking Labs Platform and any individuals whose personal data may be included in Client-provided materials.

11.2.5 Processor Obligations

Ranking Labs, acting as data processor, undertakes to:

  • process personal data only on documented instructions from the Client (data controller);
  • ensure that all persons authorized to process personal data are bound by appropriate confidentiality obligations;
  • implement appropriate technical and organizational security measures in accordance with Article 32 of the GDPR;
  • assist the Client in responding to requests from data subjects exercising their rights under Chapter III of the GDPR;
  • assist the Client in ensuring compliance with the obligations under Articles 32 to 36 of the GDPR;
  • at the Client's choice, delete or return all personal data upon termination of the Services, and delete existing copies (unless required by law to retain them);
  • make available to the Client all information necessary to demonstrate compliance with the GDPR and allow for audits, including inspections;
  • inform the Client if, in its opinion, an instruction constitutes a violation of the GDPR or other data protection provisions.

The Client acknowledges that any audit requested under this Section will be subject to separate billing, the terms of which may be obtained upon request.

11.2.6 Sub-Processing

The Client grants Ranking Labs a general authorization to engage sub-processors for the purpose of delivering the Services. Ranking Labs shall inform the Client of any changes concerning the addition or replacement of sub-processors at least one (1) month before the change, in order to give the Client the opportunity to object to such changes.

The Client acknowledges that this information will be provided in these Terms at the clause entitled "List of Sub-Processors" which the Client is responsible for consulting regularly.

When engaging sub-processors, Ranking Labs shall ensure that the same data protection obligations are imposed on the sub-processor as those set forth in this agreement.

11.2.7 List of Sub-Processors

Sub-ProcessorAddressPurpose
Amazon Web Services EMEA SARL38 avenue John F. Kennedy, L-1855 LuxembourgCloud infrastructure and hosting (EU region)
Google LLC (Gemini API)1600 Amphitheatre Parkway, Mountain View, CA 94043, USAAI model inference for content generation (primary provider)
Anthropic PBC (Claude API)548 Market St, PMB 90375, San Francisco, CA 94104, USAAI model inference for content generation
OpenAI, LLC (GPT API)3180 18th St, San Francisco, CA 94110, USAAI model inference for content generation
Stripe, Inc.354 Oyster Point Blvd, South San Francisco, CA 94080, USAPayment processing and subscription billing

11.2.8 Data Breach Notification

In the event of a personal data breach, Ranking Labs shall notify the Client without undue delay after becoming aware of the breach. The notification shall include, to the extent known: the nature of the breach, the categories and approximate number of data subjects concerned, the likely consequences, and the measures taken or proposed to address the breach.

11.3 International Data Transfers

The Services are provided through Amazon Web Services infrastructure in the European region. Certain personal data may be transferred outside the European Economic Area, for example when the Client accesses its account from outside the EEA, or when sub-processors are located outside the EEA.

Where personal data is transferred outside the EEA, Ranking Labs ensures that appropriate safeguards are in place in accordance with Chapter V of the GDPR, including Standard Contractual Clauses adopted by the European Commission or reliance on adequacy decisions where applicable.

11.4 Data Controller Processing Activities

In its capacity as data controller, Ranking Labs processes personal data for the following purposes. The detailed GDPR records for each processing activity (legal basis, recipients, retention periods, data subject rights) are available upon request and at the URL www.rankinglabs.io/privacy.

Processing ActivityLegal BasisRetention
User account creation and managementArt. 6.1(b) — Performance of contractDuration of subscription
Web application firewall (WAF)Art. 6.1(b), 6.1(c), 6.1(f) — Legitimate interest: platform security6 months
Intrusion detection system (IDS)Art. 6.1(b), 6.1(c), 6.1(f) — Legitimate interest: platform security1 year
Platform logsArt. 6.1(b), 6.1(f) — Legitimate interest: debugging and security6 months
Technical supportArt. 6.1(b) — Performance of contractDuration of subscription
Marketing communications and newsletterArt. 6.1(a) — ConsentUntil withdrawal of consent
User surveys and interviewsArt. 6.1(a) — ConsentDuration of subscription
Content delivery network (CDN)Art. 6.1(b) — Performance of contractDuration of subscription

11.5 Data Subject Rights

In accordance with the GDPR, data subjects have the right to access, rectify, erase, restrict processing, object to processing, and port their personal data. Data subjects also have the right to withdraw consent at any time (where processing is based on consent) and the right to lodge a complaint with a supervisory authority.

To exercise these rights, data subjects may contact Ranking Labs at: contact@rankinglabs.io.

12. Acceptable Use Policy

12.1 Permitted Use

The Services are intended for the production of legitimate, lawful SEO content for commercial and editorial purposes. The Client may use the Services to produce Content for its own websites, for the websites of its clients (in the course of its agency activities), or for any other lawful purpose consistent with these Terms.

12.2 Prohibited Uses

The Client agrees not to use the Services to produce, distribute, or facilitate the distribution of Content that:

  • is illegal, fraudulent, or promotes illegal activities in any jurisdiction;
  • is defamatory, libelous, threatening, harassing, or constitutes hate speech;
  • infringes upon the intellectual property rights, privacy rights, or other rights of any third party;
  • contains malware, viruses, or any code designed to disrupt, damage, or limit the functionality of any software or hardware;
  • constitutes spam, doorway pages, or content created solely for the purpose of manipulating search engine rankings through deceptive practices (cloaking, hidden text, link schemes, etc.);
  • is misleading or deceptive to consumers, particularly in regulated sectors such as healthcare, financial services, pharmaceuticals, or legal services, without appropriate disclaimers and compliance measures;
  • contains sexually explicit material, promotes violence, or exploits minors in any way;
  • impersonates any person or entity, or falsely claims an affiliation with any person or entity;
  • violates any applicable law, regulation, or industry standard.

Additionally, the Client agrees not to:

  • attempt to manipulate, override, or circumvent the Engine's production parameters through prompt injection, adversarial inputs, or any technique designed to alter the intended behavior of the AI models;
  • use the Platform to extract, reverse-engineer, or benchmark the underlying AI models or their outputs for competitive purposes.

12.3 Regulated Sectors

Clients operating in or producing Content for regulated sectors (including but not limited to healthcare, pharmaceuticals, financial services, insurance, legal services, gambling, alcohol, and tobacco) acknowledge that such Content is subject to specific regulatory requirements that vary by jurisdiction.

Ranking Labs does not guarantee that the Content produced complies with any sector-specific regulation. The Client is solely responsible for ensuring that all Content complies with applicable sector-specific laws and regulations before publication, and is strongly advised to seek qualified legal counsel for such compliance review.

12.4 Right to Refuse Production

Ranking Labs reserves the right, at its sole discretion, to refuse to produce Content that it reasonably believes violates this Acceptable Use Policy, applicable law, or Ranking Labs' internal guidelines. In such cases, Ranking Labs will notify the Client of the refusal and, where possible, provide an explanation. Such refusal shall not constitute a breach of these Terms and shall not give rise to any right to a refund.

12.5 Monitoring and Enforcement

Ranking Labs does not proactively monitor the Content produced for compliance with this Acceptable Use Policy. However, Ranking Labs reserves the right to review Content and to take appropriate action (including suspension or termination of the account) if it becomes aware of a violation.

The Client agrees to indemnify and hold Ranking Labs harmless from and against any claims, damages, losses, or expenses arising from the Client's breach of this Acceptable Use Policy.


13. General Provisions

13.1 Governing Law

These Terms and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the Republic of Lithuania.

13.2 Jurisdiction

Any dispute arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the competent courts of Vilnius, Lithuania, unless otherwise required by mandatory provisions of applicable law (including consumer protection regulations of the Client's jurisdiction, where applicable notwithstanding the B2B nature of the Services).

13.3 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable while preserving its original intent. If such modification is not possible, the provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect.

13.4 Entire Agreement

These Terms, together with any order forms, subscription confirmations, and documents expressly incorporated by reference herein, constitute the entire agreement between the Parties with respect to the subject matter hereof and supersede all prior or contemporaneous understandings, agreements, negotiations, representations, and warranties, whether written or oral, with respect to such subject matter.

13.5 Waiver

No failure or delay by either Party in exercising any right, power, or privilege under these Terms shall operate as a waiver thereof, nor shall any single or partial exercise of any right, power, or privilege preclude any other or further exercise thereof or the exercise of any other right, power, or privilege.

13.6 Notices

All notices required or permitted under these Terms shall be in writing and shall be deemed given when delivered: (a) by email to the address associated with the Client's account (for notices to the Client) or to contact@rankinglabs.io (for notices to Ranking Labs); or (b) by registered mail to the registered address of the receiving Party. Notices by email shall be deemed received on the next business day following transmission.

13.7 No Partnership

The use of the Services does not create any partnership, joint venture, employment, or agency relationship between the Client and Ranking Labs. Neither Party has the authority to bind the other or to incur any obligation on its behalf. If the Client wishes to claim a partnership with Ranking Labs, it must obtain prior written permission.

13.8 Translations

Ranking Labs may provide courtesy translations of these Terms in languages other than English. In the event of any discrepancy between the English version and a translated version, the English version shall prevail.

13.9 Contact

For any questions regarding these Terms of Service, the Client may contact Ranking Labs at:

  • Email: contact@rankinglabs.io
  • Web: www.rankinglabs.io/contact
  • Registered address: Legiscope UAB, Laisvės pr. 60-1107, LT-05120 Vilnius, Lithuania